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ABOUTÂ
Rachel Mork
Founder, Draw A Crowd Media LLC
At a Glance
Rachel Mork is a strategic content creator, course builder, and marketing partner who helps experts turn their ideas into clear, compelling, revenue-generating digital experiences.
As the founder of Draw A Crowd Media, Rachel specializes in website design, course development, and content systems that don’t just look good—but work.
Her focus is simple: attract the right audience, put you in the spotlight, and convert attention into action.
What Rachel Does
Rachel works at the intersection of content, technology, and strategy—helping entrepreneurs, educators, and organizations bring their expertise to life online.
Website Design (Kajabi + Squarespace)
Clean, conversion-focused websites designed to support growth—not just aesthetics.
- Kajabi websites for course creators and coaches
- Squarespace sites for service providers and small businesses
- Landing pages, funnels, and offer pages
- Messaging clarity and user flow optimization
Course Design, Build & Launch (Kajabi)
From concept to launch, Rachel helps structure and build scalable digital programs.
- Curriculum development and instructional design
- Kajabi builds (products, offers, automations)
- Lesson flow, video organization, and student experience
- Launch strategy and sales page development
Content & Ghostwriting
Nearly two decades of experience helping people say what they mean—clearly and effectively.
- Website copy and sales pages
- Email sequences and nurture campaigns
- Thought leadership content
- Course scripts and lesson content
SEO + AIO (AI Optimization)
Content built for both search engines and AI discovery.
- Keyword strategy and on-page SEO
- Metadata and structured content
- AI-readable content (AIO) for tools like ChatGPT and search summaries
- Content systems designed for long-term visibility
Email Marketing
Email systems that build relationships and drive action.
- Launch sequences
- Nurture campaigns
- Post-purchase onboarding flows
- Newsletter strategy and content systems
Approach
Rachel’s work is grounded in one core belief:
Clarity drives conversion.
She helps clients strip away noise, focus on what matters, and build systems that support consistent visibility and growth.
Her work blends:
- Strategic thinking
- Clean, efficient execution
- Practical systems clients can actually maintain
No fluff. No overcomplication. Just work that moves things forward.
Professional Background
Rachel brings nearly two decades of experience in writing, digital content, and online program development.
She began her career as a freelance writer and editor, working with individuals and organizations to develop manuscripts, web content, and educational materials.
She later worked with IAC Mindspark, where she created how-to and instructional content for large-scale digital platforms, strengthening her ability to translate complex topics into accessible, user-friendly content.
Rachel then spent close to 12 years with Verified Studios, where she specialized in higher education web content. Her work included:
- Writing and structuring large academic program websites
- Developing SEO-driven and career-focused content
- Uploading and formatting content within CMS platforms
- Supporting major institutions including Duke University, NC State University, UNC Chapel Hill, and others
This phase of her career sharpened her ability to combine content strategy, UX thinking, and SEO into cohesive digital experiences.
Today: Draw A Crowd Media
Today, Rachel is fully focused on her work as Founder and Senior Content Creator at Draw A Crowd Media.
She partners directly with clients to design and build:
- Websites that convert
- Courses that scale
- Content systems that sustain long-term growth
Her work is especially valuable for individuals and small teams who need both strategy and execution—without unnecessary complexity.
Who She Works With
Rachel collaborates with:
- Coaches and consultants
- Course creators and educators
- Therapists and service-based businesses
- Thought leaders building digital products
- Small teams that need a strategic content partner
Why Draw A Crowd Media
Draw A Crowd Media exists to do exactly what the name implies:
Bring the right audience to your stage—and make sure what they find there is worth their attention.
Rachel doesn’t just build assets.
She builds systems that support visibility, credibility, and growth over time.
Let’s Work Together
If you’re building something—and you want it to be clear, compelling, and actually work—Rachel can help.
Whether you need a website, a course, a content system, or a full buildout…
Draw A Crowd Media is where ideas turn into something real.
